El Dorado County
††††† Max Baer, numbered among the public-spirited and prominent citizens of El Dorado County, is the owner of a leading clothing and menís furnishing store at Placerville, which business is the outgrowth of one of the pioneer stores established in gold mining days.† Mr. Baer is also active in all affairs of his home community, has served two terms as trustee of Placerville, and is well known in fraternal and club circles.† Born in Germany March 1, 1873, he is a son of the late Leopold and Theresa (Maier) Baer, the father having been a business man in the old country.††††† Max Baer received his education in the public schools of the fatherland, and while a young man served an apprenticeship in a menís clothing establishment.† Having acquired a thorough knowledge of the business, he came to the United States at the age of eighteen years and first settled at Eureka, California, where he was employed by a clothing firm for a period of twenty years, becoming manager of the business.† In 1909 Mr. Baer moved to Placerville, where, with a partner, he bought his present store from A. Mierson & Company.† The business had been originally established by Mr. Mierson in 1861 and accordingly is one of the oldest in northern California.† In the early days, one portion of the store was occupied by the Mierson Bank, and the miners customarily exchanged their gold dust for clothing and other supplies.† Four years after Mr. Baer took over the business he bought out his partnerís interest, and has since conducted the store alone, carrying a complete line of menís clothing and furnishings.
††††† Max Baer was married to Miss Edith Bennett, a daughter of Judge M. B. Bennett, one of the most respected men of El Dorado County.† Mr. and Mrs. Baer have two daughters, Maxine and Helen.† Mr. Baer is a Republican, and a member of the Masonic order, the Independent Order of Odd Fellows, the Benevolent Protective Order of Elks, the Fraternal Order of Eagles, and the Lions Club, of which he is past president.
Transcribed by Gerald Iaquinta.
© 2010† Gerald Iaquinta.