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Lloyd George Harvey Jr.

b. 1913, d. 8 October 2000

Father George William Harvey b. December 1888, d. circa 1962
Mother Alice Mabel Boone b. circa 1880, d. circa 1958
Pop-up Pedigree

Family Harriet Jennetta Unknown b. 22 January 1917, d. 11 March 2004
Marriage*   Principal=Harriet Jennetta Unknown 
Children  1. Sharon Harvey b. 1943
  2. Larry Harvey b. a 1950
  3. Jim Harvey b. 1960

Marriage*   Principal=Harriet Jennetta Unknown 
Birth* 1913   
Census* 1920  1920 Federal Census, Ohio, Cuyahoga County, Cleveland, Ward 1, ED 12, Series: T625, Roll: 1359, Page: 259A, January 2
Sheet 2A, 2087 West 83rd St
(enumerated with father, George Harvey)
24, 21, 30, Harvey, Floyd George, Son, , , M, W, 5, S, , , , No, , , Ohio, , Ohio, , Missouri, , Yes, None, , ,1 
Census 1930  1930 Federal Census, Ohio, Cuyahoga County, Lakewood, Ward 1, ED: 18-633, Series: T626, Roll: 1786, Page: 143B, April 15
Sheet 19B, 16213 Madison Avenue
(enumerated with father, George W Harvey)
54, 460, 560, Harvey, Lloyd G, Son, , , , , M, W, 15, S, , Yes, Yes, Ohio, Ohio, Missouri, , 59, , , , , Yes, None, , , , , , , ,2 
Census 1945  Rockledge, Brevard Co., FL, 1945 Florida Population Census, Brevard County, Precinct 4, Race - White
Line; Name; Address; In/Out City Limits; Age M/F; Place of Birth; Degree or Education; Occupation
31; Harvey, L. L.; Rockledge, River Dr.; Outside; 30M; Ohio; H.S.; Mgr.
32; Harvey, Jannetta; Rockledge, River Dr.; Outside; 28F; Ill.; H.S.; Housewife
33; Harvey, Sharon; Rockledge, River Dr.; Outside; 2F; Fla.; ;3 
Death* 8 October 2000  Rockledge, Brevard Co., FL4 
SSN* 8 October 2000  L. G HARVEY
Birth Date: 08 Aug 1914
Death Date: 08 Oct 2000
Social Security Number: 277-10-5320
State or Territory Where Number Was Issued: Ohio
Death Residence Localities
ZIP Code:32955
Localities: Rockledge, Brevard, Florida
News/Obit after 8 October 2000  Death Notice,

Rockledge - George Harvey, 86, passed away Sunday, October, 2000.

A memorial service will be held Friday, October 13th, at 2 p.m. at the Rockledge Presbyterian Church

Appeared in Florida Today, Oct 2000

News/Obit* 10 October 2000  Newspaper Memorial,

Citrus 'gift-fruit pioneer dies

    ROCKLEDGE, Fla. - George Harvey, called an industry pioneer for helping develop a system of transporting Florida citrus products all over the United States, died Sunday at age 87 of natural causes.

    He leaves his two sons to carry on the legacy of the Rockledge-based Harvey's Indian River Groves.

    Harvey's Indian River Groves is the area's largest and oldest retail citrus operation, with a packing house and retail outlets in Rockledge, Melbourne and Cocoa Beach. It was founded in 1926 by George Harvey's aunt and uncle, Blanche and Roy Harvey. George Harvey joined the business in 1938 and bought the business in the 1960s.

    Now, with nearly 500 acres of groves, Harvey's produces close to 10 million pounds of fruit annually - 65 percent of it oranges, the rest grapefruit.

    But it's where the oranges and grapefruit go that helped Harvey's make a name for itself in the gift-fruit market. Many local people credit the determined George Harvey, who pushed the idea known as "drop shipping," with keeping many growers in business.

    Before drop shipping, growers would send fruit packages through the post office from Florida to, say, New Jersey. The postal rates from Florida were high and the time it took to get the product to locations outside the state could damage the fruit.

    In the early 1950s, Harvey convinced fellow growers to put their product on a 48-foot tractor-trailer and drive the fruit to various postal centers on the East Coast, and drop it off to be sent to customers through the local mail. The change cut the shipping rates in half.

    "George pioneered this whole concept which really built this industry," said Joe Ball, executive vice president of the Orlando-based Florida Gift Fruit Shippers Association. "To my knowledge, we're still the largest shipper of heavy parcels through the Postal Service than anybody in the United States."

    Association members now ship more than 3 million fruit packages to all 50 states, and some overseas destinations. Ball expects more than 800 truckloads of fruit to leave Florida this season on the system Harvey helped start.

    If not for the association and the distribution system, "We probably wouldn't be in business, and certainly not as successful," said Larry Harvey, George Harvey's 56-year-old son, who runs the groves with his younger brother, Jim.

    "It saved us a lot of time because we got the package there in half the time," Larry Harvey said. "It saved us a lot of money, too."

    Maxwell King, former president of Brevard Community College, served with Harvey on numerous community and civic organizations. The two also were frequent golfing partners.

    "Even though he wasn't a native Floridian, he was a great Floridian for our area," King said. "He helped build the citrus industry here. People from all over the country order Harvey fruit."

    Well before he changed the industry concept with his new approach to shipping, the story of Harvey's Groves beginnings was part of Brevard County lore.

    Roy and Blanche Harvey started the business almost by accident. The story goes that the couple left Cleveland for Miami nearly 75 years ago. But their car broke down on U.S. 1 in Rockledge. They paid 50 cents to purchase two boxes of oranges and grapefruit to sell by the side of the road.

    Those sales could be considered the start of the Harvey's citrus venture, but it might not have turned out as successful without George Harvey. An outspoken and determined businessman, he is described by many as one who could quickly assess a situation and arrive at a course of action.

    Before moving to Brevard, in 1938, he worked as a salesman for the Pinkerton Tobacco Company, which transferred him to Florida. He joined his aunt and uncle in Rockledge, began to learn the business, and with his wife, Jennetta, bought the business in the 1960s.

    By then he had cut a reputation throughout the industry as a hard worker, and a hard-nosed businessman.

    Ball said when some of the growers were cool to the idea of a shipping consortium to reduce costs, Harvey got in his car and drove to meet them: "If I'm taking a chance by putting my fruit on this truck," he told them, "then you can do the same.'"

    "He had a very fine reputation and was a very fine person to work with," said Bernard Egan, head of the Fort Pierce-based Bernard Egan and Co., one of the state's largest fruit packers and shippers.

    Jim Harvey, 40, said his father was a stickler for having his sons know all facets of the operation - from managing the groves, to harvesting the fruit and selling it. No aspect of the job was too small for the brothers.

    Larry started working at the business for 55 cents an hour. Years later, Jim began as a maintenance man.

    "He taught me how to do everything," Jim Harvey said. "He said you could never ask anybody to do something you couldn't do yourself. We still pick up cigarette butts off the ground. Some of our employees will and some won't. But we always do."

    Ball remembers when he first started with the Florida Gift Fruit Shippers Association in 1982 and met Harvey at the company headquarters in Rockledge. Harvey poured Ball a glass of juice and Ball thought to himself it was the best orange juice he had ever tasted.

    Wanting to savor it, he took only small sips of the juice as he and Harvey took a tour of the grounds. Harvey, ever vigilant about the quality of the product, "looked in the cup and saw there was still some juice in there and took it and threw it on the ground," Ball said laughing. "He said 'I see you don't like my juice.' "

    Under their father's training, the younger Harveys have settled into separate roles at the company.

    Jim, a former college swimmer, focuses on the retail, marketing and shipping operations. Larry, who worked at Disney from 1971 to 1988 - at one time he was a surfing instructor on the theme park's wave machine - concentrates his efforts on managing the groves on North Merritt Island.

    While he originally had no serious plans to get into the citrus business, Larry now hopes his two teen-age sons decide to make Harvey's a fourth-generation business. George Harvey and Jennetta also have a daughter, Sharon, who lives in Italy, and three grandchildren.

    George Harvey's influence will never be far away, his sons said. "He was challenging and it was very rewarding working with him," Jim Harvey said.

    "His wisdom will be sorely missed but he taught us well," Larry Harvey said. "He's left us all a letter in a safe deposit box, with, I'm sure, instructions on what we're supposed to do. He's still offering advice."

Appeared in FLORIDA TODAY online Tuesday October 10, 2000


Last Edited 13 Apr 2012

  1. [S247] 1920 U.S. Federal Census , 1920 U.S. Federal Census.
  2. [S248] 1930 U.S. Federal Census , 1930 U.S. Federal Census.
  3. [S640] 1945 Florida Population Census.
  4. [S44] Denny Shirer Personal Research, Dennis S. Shirer.
  5. [S129] SSDI Death Index,.

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