Definition: to inform, to announce, to publish, to promote. Good advertising creates public demand.

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Many companies use the media - newspapers, television, radio and magazines to promote their products and/or services. This is often called EPHEMERA - temporary, transient, often existing for a day or for a short time.

Companies often use their products or items that contain their products, to promote their business by placing the makers name on the outside or base of the item. This is generally called Advertising or Promotional Wares. One of the most well-known pottery companies in the world to use this form of advertising is ROYAL DOULTON of England.

Items that promote Breweries and Drinkmakers are often called BREWERIANA

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