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Thanks to Sally Zapata for these pictures

Is that a Diamond Reo Truck? Is that a black bear?

4th of July Parade 1939 - Float of the East Presque Isle County Sportsmens Club
The Flemming building is in the background, This building held Emil Peltzes Rogers City Hardware, Montgomery Wards catalog store, and Wickersham Dress Shop. The Baby Boomers Guide of Rogers City (recommended reading) by Gerald Micketti, James Hopp, and Mark Thompson, 2007.