This might help when explaining the differences of the
"marketing mix".

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You see a gorgeous guy at a party. You go up to him
and say, "I'm fantastic in bed".

That's Direct Marketing.

You're at a party with a bunch of friends and see a
gorgeous guy . One of your friends goes up to him and
pointing at you says, " She's fantastic in bed".

That's Advertising.

You see a gorgeous guy at a party. You go up to him
and get his telephone number. The next day you call
and say, "Hi, I'm fantastic in bed".

That's Telemarketing.

You're at a party and see a gorgeous guy . You get up
and straighten your skirt; you walk up to him and hand
him his drink. You offer him a lift, remind him of
your name when he forgets it, tell him he's gorgeous
and then say, "By the way, I'm fantastic in bed".

That's Public Relations.

You're at a party and see a gorgeous guy . He walks up
to you and says, "I hear you're fantastic in bed".

That's Brand Recognition.