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Tree visitors


This page gives a summary of visitors to my family tree on Rootsweb WorldConnect, based on Google Analytics. The site has been tracked by Google Analytics since February 2013.

Google Analytics provides statistics on visitors, page views, pages per visit and time spent viewing pages.

Visitors who leave when they see the site is not what they are looking for are classified as bounce visitors. A visitor can bounce by: Clicking on a link to a page on a different web site; Closing an open window or tab; Typing a new URL; Clicking the "Back" button to leave the site; Session time-out (no activity for 30 minutes). Bounce visitors generally only viewed one page and almost immediately - the site was not what they were looking for.

The remainder of site visits are classified as non-bounce. Usually the non-bounce visits involve two or more pages, and involve the time it takes the visitor to scan and read page content.

Visitors and Pageviews

The following results are based on data for 6 months (Mar-Aug 2013) and will be updated as more information becomes available. During the 6 month period there were 2,852 visits by 2,066 unique visitors.

Non-bounce visitors viewed 12 pages on average and the average length of non-bounce visit was almost 10 minutes.

Statistics for all visitors and non-bounce visitors
(visits per month, pageviews per month, pages viewed per visit, average duration of visit).

  Visits Pageviews Pages per

All visitors        
2013 475 3,676 7.7 5:54
2013 283 3,485 12.2 9:54

Non-bounce visitors came from 12 countries. As shown in the table below, the top country for non-bounce visitors was New Zealand. Most pages were viewed by visitors from New Zealand and United Kingdom.

Top countries of non-bounce visitors
(Number and percentage of visits, pages viewed per visit and average duration of visit).

Country Visits % Pages per

New Zealand 1,059 62% 13 10:21
Australia 304 18% 12 10:45
United Kingdom 204 12% 12 9:41
United States 61 4% 7 4:04
Canada 35 2% 8 7:23

Most people who visited the family tree on Rootsweb found it from a search engine, with Google being the main source (66% of visits). Some visitors were referred from other web sites, mainly genealogy sites. The number of referrals from this site to the family tree site was 13% of visits.


There were 20,907 pageviews by non-bounce visitors and 12,687 unique pageviews (i.e. some pages were viewed more than once). Pages viewed had details of 5565 family members, representing 1481 surnames. The remainder of pageviews were of pages used for navigating the family tree (e.g. name lists).

The table below shows the number of visits and pageviews by non-bounce visitors to pages with different family names. The maiden surname, not married surname, was used to classify results for women. Only the top 25 families for pageviews are shown.

The Pages in Tree column in the table below shows the number of pages on Rootsweb for the family, including those with first names shown as "living" for privacy. Pages viewed indicates the number of these pages viewed. Usually only a proportion of the available pages on Rootsweb were viewed, but often pages were viewed more than once. Total pageviews indicates the number of times a page from the family was viewed.

Pageviews for different families by non-bounce visitors
(Pages on Rootsweb, Number of pages viewed, Total Pageviews for family, Average duration of each pageviews in min:sec)

Family Surname Pages in Tree Pages viewed Total Pageviews Duration

WALLACE 434 295 1855 1:07
DUXFIELD 255 250 1307 0:55
SPURDLE 419 246 1298 1:00
HAYLOCK 120 66 301 1:11
BERKAHN 99 82 281 1:16
REDPATH 130 69 251 1:02
WATKINS 145 68 245 0:58
MUDGWAY 39 37 200 1:09
BROUGH 71 50 191 1:10
HARFORD 151 75 184 1:08
COTTRELL 17 17 182 0:59
REVELL 56 38 159 0:52
KORTE 41 25 159 1:24
GEDGE 53 31 152 0:41
ASTLEY 24 24 147 0:50
BECK 15 15 145 0:34
LITHERLAND 10 10 143 2:40
RUSHBROOKE 158 51 141 0:53
SCHULTZ 52 31 136 0:35
SUTTON 31 26 132 0:46
BENSEMANN 30 27 127 0:52
HOSKIN 50 27 123 0:47
CAMERON 83 43 122 1:03
LEITH 140 33 109 2:04
JONES 89 34 101 0:47

The two most frequently viewed pages were for John Alexander McKane WALLACE (140 pageviews) and his grandfather James WALLACE (134 pageviews).


For the technically minded, I have briefly described how tracking of web pages on Rootsweb WorldConnect can be done using Google Analytics. You can read the description on my blog. Generation of the table above is based on Analytics data exported to Microsoft Access so that family names can be matched to web page URLs using the record ID.

Analytics Report Image